Proposals by several Indian states to restrict social media access for users under 16 could disrupt the gaming industry’s marketing playbook while reshaping how young users interact online.
Industry executives say the move may raise customer acquisition costs for gaming companies and force publishers to rethink how they reach younger audiences.
At the same time, it could accelerate an ongoing shift, turning games into social platforms where teenagers interact, collaborate, and build communities.
For gaming firms, social media sits at the centre of…
