Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads.
The newest version of Nano Banana Pro is now available to advertisers in Google Ads. In a separate creative update, marketers spotted an expansion to Google’s Creative Toolkit in the platform. Lastly, Microsoft Ads made changes to some of their automated bid strategies to streamline setup.
Here’s what happened this week and why it matters for advertisers.

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