For today’s Ask An SEO, we answer the question:
“As an SEO, should I be using log file data, and what can it tell me that tools can’t?”
What Are Log Files
Essentially, log files are the raw record of an interaction with a website. They are reported by the website’s server and typically include information about users and bots, the pages they interact with, and when.
Typically, log files will contain certain information, such as the IP address of the person or bot that interacted with the website, the user agent (i.e., Googlebot, or a…

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