For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in website optimization for 15+ years, and this is the biggest shift I’ve seen since mobile. And honestly, I think it’s way bigger than that.
The internet is undergoing its most significant transformation since it began. Your website now has two audiences: humans and AI agents. The agents are already here, shopping, researching, booking, and making decisions. The question is whether your website can serve them.
This is the first article…

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