When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature.
Now the same pattern is showing up in traditional search results.
Google confirmed to The Verge (subscription required) that it’s testing AI-generated headline rewrites in Search. The company described the test as “small and narrow.” It’s similar language to what Google used before reclassifying AI headlines in Discover as a feature.
What’s Happening In Search
Multiple Verge staff…

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