The SEO industry has spent the last couple of decades perfecting the art of looking productive while delivering value some might describe as questionable.
Armed with an extensive suite of analytical tools, SEO is an incredibly data-rich and metric-rich industry. It was easy to generate reports that, on the surface at least, looked impressive to a C-suite eager for more of that “data-led decision making” everyone kept talking about.
These days, the C-suite is less interested in metrics like rankings, traffic, and sessions. They’re finally…
