British consumer technology brand Nothing’s bet on India’s young, aspirational consumers is beginning to pay off, with the company clocking its best-ever day-one sales in the mid-premium segment for the Phone (4a) series, despite a steep price jump.
Speaking to CNBC-TV18, Nothing Co-Founder and India President Akis Evangelidis said the strong demand validates the brand’s strategy of focusing on design and user experience over price-led competition.
The Phone (4a) series, with prices going up to nearly ₹39,999 for the Pro variant, marked a significant…

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