Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels.
The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property.
Read on to learn more about the tools, who’s eligible, and how advertisers can use them.
Introducing Scenario Planner and Projections
The rollout includes two separate tools built for different stages of campaign planning.
Scenario…

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