For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around the value of paid media as a whole.
In this article, we’ll review a series of questions to ask when determining the PPC channels you should use.
What Are Your Business Goals?
Of course, the ultimate answer to…
