Editor’s note: this article was written a few days before the core update that started to roll out on March 24.
Updates like Florida, Allegra, and Brandy were major turning points in search because they fundamentally reshaped how websites were ranked and how SEO was practiced.
These updates caused sudden and dramatic shifts where rankings dropped overnight, entire categories of websites lost visibility, and tactics that once delivered consistent performance stopped working almost immediately.
A similar question is now starting to emerge as…
