Welcome to this week’s PPC Pulse.
This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads.
Here’s what was announced this week and why they matter for your campaigns.
Google Adds More Visibility and Control To Performance Max
Google rolled out several updates to Performance Max aimed at two ongoing gaps: control and reporting.
Advertisers can now exclude first-party customer lists. This gives teams running acquisition-focused…

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