We’ve all seen it. Brands with healthy websites and excellent content have been watching their organic traffic from Google’s SERP erode for years. In a recent webinar hosted by Search Engine Journal, guest speaker Nikhil Lai, principal analyst of Performance Marketing for Forrester Research, estimated his clients are losing between 10 and 40% of organic and direct traffic year-over-year.
However, a stunning bright spot is this: Lai said referral traffic from answer engines is growing 40% month over month. Visitors arriving from those engines…

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