Meta has started testing a new premium subscription for Instagram in a few countries. As per a report by TechCrunch, the new subscription, Instagram Plus, will give subscribers access to many exclusive features while building an additional revenue stream for the company beyond its ad-enabled system.
The company has confirmed to TechCrunch that it is indeed testing the new subscription.
“Our hope from these tests is to understand what’s most valuable to people in a premium feature set,” a Meta spokesperson told Bloomberg.

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