In a recent Forbes India report, Bharti Airtel’s transformation under Gopal Vittal has been highlighted as one of the most significant strategic shifts in India’s telecom sector. The report details how Airtel navigated a brutal price war phase by focusing on its strengths network quality, premium customers, and long-term value creation you can read the full story here.
At a time when the telecom industry was battling falling ARPU and intense competition, Bharti Airtel chose not to compete purely on price. Instead, under Vittal’s leadership, the…

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