This week’s Ask a PPC addresses one of advertisers’ most frustrating fears:
“I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?”
Click fraud is easily one of the most frustrating pitfalls in managing a paid media account. Whether it shows up as bots on low‑quality apps, suspicious display placements, or highly sophisticated schemes that mimic real search behavior, click fraud is real.
That said, not every odd click pattern, low cost-per-click, or disappointing conversion rate is the…

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