India’s furniture ecommerce shifts from growth to discipline, as IPOs, consolidation, and changing consumer demands push players to prioritise experience, efficiency, and sustainable scale over hype
India’s furniture ecommerce market has moved from experimentation and execution to consolidation.
The IPO pipeline reflects this change. In the last four months, Wakefit went public with a ₹1,288.89 Cr issue; Rentomojo filed its DRHP to raise ₹150 Cr, and Duroflex’s D2C furniture brand Sleepyhead is also close to…

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