Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools.
Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media, and broadcasting, came second at 13%.
Publishing companies accounted for 40% of all AI bot activity in media, ahead of broadcast and OTT at 29%.
OpenAI generated the most AI bot traffic hitting media companies, with 40% of its media requests going to publishing companies. That’s partly because OpenAI runs multiple bots. GPTBot handles training,…

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