Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing.
Back in 2023, Search Console added enhancements to the Shopping tab Listings report to help brands to get a better understanding of how their products were being seen in the Merchant Center.
We’ve also seen the emergence of OpenAI’s…

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