
Counterpoint Research has published its latest report on global smartphone shipments for Q1 2026, showing that strong demand for the iPhone 17 helped Apple take the top spot in the market for the first time in a first quarter. Here are the details.
‘Ecosystem stickiness’ drives iPhone sales amid component crunch
According to the report, Apple’s global smartphone shipments grew 5% year over year in the first quarter of 2026, even as the rest of the market declined, with some…

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