Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume.
An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value of outbound links. The question is somewhat vague because a link penalty can mean different things.
- Was the site buying or building low quality inbound links?
- Was the site selling links?
- Was the site involved in some kind of link…

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