New Delhi [India], April 15: The recent sponsorship of the Filmfare Awards South by Double Bull has sparked interest in the fashion and film industries. The interesting part is that Double Bull is not a legacy luxury label, but a brand traditionally rooted in everyday menswear. One of the most followed award shows in South Indian cinema, Filmfare South has always been a place where style gets noticed. This time, the presence of a menswear brand added a new angle. Viewers noticed how fashion brands are slowly becoming part of big cultural…

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