Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max.
Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max.
While advertisers have speculated about this change for months, the update is now official.
If you’re running Dynamic Search Ads, automatically created assets (ACA), and/or campaign-level broad match settings, keep reading to understand…

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