From UPI apps and broking platforms to insurance aggregators and emerging digital lenders, fintech brands are once again occupying premium advertising real estate across broadcast, OTT, team sponsorships and in-match integrations at the Indian Premier League (IPL) 2026.
But this isn’t a throwback to the free-spending, growth-at-all-costs era of 2021-22. Instead, what’s unfolding at IPL 2026 is a far more calibrated and ROI-conscious re-entry, one that reflects both the maturity of the category and the changing economics of customer…

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