Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice.
Here’s what matters for you and your work.
Google’s New Spam Policy Targets Back Button Hijacking
Google added back button hijacking to its spam policies, with enforcement beginning June 15. The behavior is now an explicit violation under the malicious practices category.
Key facts: Back button hijacking occurs when a site interferes with browser navigation and prevents users from returning to…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)