India smartphone shipments fall to 6-year low in Q1 amid price hikes, Counterpoint Research says

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India’s smartphone shipments fell 3% year-on-year in the first quarter of 2026, marking their weakest quarterly performance in six years as cost pressures, price hikes and soft demand weighed on sales, Counterpoint Research said on Friday.

Over 80 smartphone models saw average price hikes of 15%, with a further 15%–20% expected in the second quarter.

“The market is facing a clear affordability squeeze, driven by sharp memory-led cost inflation and currency pressures that have forced OEMs to raise prices across key models,” said senior analyst…



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India smartphone shipments fall to 6-year low in Q1 amid price hikes, Counterpoint Research says


India’s smartphone shipments fell 3% year-on-year in the first quarter of 2026, marking their weakest quarterly performance in six years as cost pressures, price hikes and soft demand weighed on sales, Counterpoint Research said on Friday.

Over 80 smartphone models saw average price hikes of 15%, with a further 15%–20% expected in the second quarter.

“The market is facing a clear affordability squeeze, driven by sharp memory-led cost inflation and currency pressures that have forced OEMs to raise prices across key models,” said senior analyst…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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