Search advertising is one of the largest digital ad categories, but its growth is slowing as social media and video post faster gains, according to IAB’s annual report, conducted by PwC.
What The Data Shows
In 2025, digital advertising revenue reached $294 billion, reflecting a 13% increase from the previous year. The report uses self-reported revenue data from companies selling advertising online. PwC says it does not audit the information or provide assurance.
Search advertising, including AI search, generated $114 billion, making it one of the…

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