- ByStartupStory | May 9, 2024
CarDekho Group, a leading autotech company, announced on Wednesday the launch of TractorsDekho, an innovative online platform dedicated to the farming community. This new initiative marks the company’s entry into the commercial and agricultural vehicle sector, aiming to empower farmers with essential resources for making informed decisions about farm equipment.
TractorsDekho is designed to streamline the often complex decision-making process farmers face when selecting tractors and related agricultural implements. The platform connects buyers, sellers, dealers, and service centers, offering a comprehensive network that facilitates easy access to information and services.
“Recognising the critical role tractors play for farmers and their struggle with limited information, we are now intervening to simplify their research for a tractor by identifying the right choice for them,” said Mayank Jain, CEO of New Auto at CarDekho Group. He emphasized the platform’s goal to demystify the tractor selection process for the agricultural community.
The platform promises to be a hub of detailed information, expert advice, and insights about the tractor industry, addressing a significant gap in the current market. “As a comprehensive hub, TractorsDekho provides detailed information, expert advice, and insights about the tractor industry,” stated CarDekho.
Since its founding in 2008, CarDekho Group has rapidly grown to become a major player in the automotive online space, with around 60 million monthly active users. Valued at $1.2 billion, the company has diversified interests across several sectors including insurtech with InsuranceDekho, fintech through Rupyy, and shared mobility via Revv.
CarDekho’s robust backing by prominent investors such as Peak XV (Sequoia), Hillhouse Capital, CapitalG, Ratan Tata Trust, and ESG-focused investment fund Leapfrog, as well as major Indian banks like HDFC Bank, ICICI Bank, and Axis Bank, underpins its new venture into the agricultural domain with strong financial and strategic support.
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