The round also saw participation from Titan Capital Winners Fund, Global Growth Capital, DeVC (anchored by Z47) along with other existing investors.

The funds will be used to expand its reach into new cities, enhance operations in current markets, diversify menu options, and look at new sub-brands.

“Along with the expansion of outlets, the funds will be used to build a strong brand presence among consumers and our audience. We will also hire some key team members, and, of course, the funds will be deployed as part of R&D, where we will introduce new flavours and products into the market,” founder and chief executive Dhruv Kohli told ET.

Founded in 2023, Boba Bhai specialises in selling Bubble Tea and K-pop Burgers and is set to roll out its Korean-inspired ice cream range across the country, which is currently in the pilot stage.

According to Kohli, the brand is expecting the ice cream vertical to significantly contribute to its revenue and boost overall earnings.

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The company currently has 42 outlets spread across nine cities, including Bengaluru, Mumbai, Chennai, Hyderabad, and Delhi. “Our investors have shown a great amount of trust, and the backing we received from them will help us scale beyond the current outlets and increase that number to 150 stores by the end of the year,” he said.Around 70% of the brand’s orders come from its website and platforms like Zomato, Swiggy, and ONDC, while the remaining 30% come from its physical outlets. The company currently does over 80,000 orders per month, with an average order value (AoV) of around Rs 400 per order.

The brand also plans to soon start selling on quick commerce platforms. “Once we launch on quick commerce platforms, we believe that quick commerce can contribute around 25-30% of our sales,” Kohli added.

Commenting on the investment, Vishwanath V, general partner at 8i Ventures, said, “Boba Bhai is the clear market leader of the bubble tea category and is a much loved brand among the GenZ in India. We were struck by the velocity and the operational excellence demonstrated by Dhruv & team and are delighted to partner with them.”

The round also saw participation from Titan Capital Winners Fund, Global Growth Capital, DeVC (anchored by Z47) along with other existing investors.

The funds will be used to expand its reach into new cities, enhance operations in current markets, diversify menu options, and look at new sub-brands.

“Along with the expansion of outlets, the funds will be used to build a strong brand presence among consumers and our audience. We will also hire some key team members, and, of course, the funds will be deployed as part of R&D, where we will introduce new flavours and products into the market,” founder and chief executive Dhruv Kohli told ET.

Founded in 2023, Boba Bhai specialises in selling Bubble Tea and K-pop Burgers and is set to roll out its Korean-inspired ice cream range across the country, which is currently in the pilot stage.

According to Kohli, the brand is expecting the ice cream vertical to significantly contribute to its revenue and boost overall earnings.

Discover the stories of your interest

The company currently has 42 outlets spread across nine cities, including Bengaluru, Mumbai, Chennai, Hyderabad, and Delhi. “Our investors have shown a great amount of trust, and the backing we received from them will help us scale beyond the current outlets and increase that number to 150 stores by the end of the year,” he said.Around 70% of the brand’s orders come from its website and platforms like Zomato, Swiggy, and ONDC, while the remaining 30% come from its physical outlets. The company currently does over 80,000 orders per month, with an average order value (AoV) of around Rs 400 per order.

The brand also plans to soon start selling on quick commerce platforms. “Once we launch on quick commerce platforms, we believe that quick commerce can contribute around 25-30% of our sales,” Kohli added.

Commenting on the investment, Vishwanath V, general partner at 8i Ventures, said, “Boba Bhai is the clear market leader of the bubble tea category and is a much loved brand among the GenZ in India. We were struck by the velocity and the operational excellence demonstrated by Dhruv & team and are delighted to partner with them.”