ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/deep-bajaj” target=”_blank”>Deep Bajaj and ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/mohit-bajaj” target=”_blank”>Mohit Bajaj, the founders of ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/sirona” target=”_blank”>Sirona, are in the final stages of buying back the ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/feminine-hygiene” target=”_blank”>feminine hygiene brand from cash-strapped content-to-commerce firm ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/good-glamm-group” target=”_blank”>Good Glamm Group, according to people familiar with the matter.The ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/buyback” target=”_blank”>buyback, which is expected to be primarily funded by the personal capital of Sirona’s founders, is estimated at around Rs 150 crore, which includes the repayment of debts Sirona incurred under Good Glamm’s ownership, they said.
“The Good Glamm group has a lot of debt now, and the only thing that they can sell is assets….
