Meta revealed that 84% of shoppers make in-store purchases after discovering products on social media
Online shoppers spend 34% more and make 70% more frequent purchases than those who exclusively shop in-store
Therefore, a fully integrated strategy is essential— making omnichannel a business imperative
Consumers today seamlessly transition between online and offline interactions, expecting brands to deliver a cohesive experience at every point.
This expectation is reshaping how brands engage across all…

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