Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job

March 15, 2025

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Hi. Let’s talk about AI Aloy. I saw the tech demo earlier this week. Guerilla reached out to me to let me know that the demo didn’t reflect anything that was actively in development. They didn’t use any of my performance for the demo, so none of my facial or voice data. And Guerilla owns Aloy as a character.

So all that said, I feel worried. And not worried about Guerilla specifically or Horizon or my performance or my career specifically, even. I feel worried about this art form. Game performance as an art form.

We are currently on strike….

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Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job

March 15, 2025

Hi. Let’s talk about AI Aloy. I saw the tech demo earlier this week. Guerilla reached out to me to let me know that the demo didn’t reflect anything that was actively in development. They didn’t use any of my performance for the demo, so none of my facial or voice data. And Guerilla owns Aloy as a character.

So all that said, I feel worried. And not worried about Guerilla specifically or Horizon or my performance or my career specifically, even. I feel worried about this art form. Game performance as an art form.

We are currently on strike….

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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