Inside IPO-bound Ola’s revenue model shift and lower take rate for cab rides

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Image credit: Company

Synopsis

In a significant move, cab-hailing unicorn Ola bids a reluctant goodbye to commissions from cab drivers and settles for fixed subscription fees. This is the most significant in a series of fundamental changes in India’s app-based on-demand mobility, set off by the launch of Namma Yatri’s zero-commission platform for autorickshaw drivers two years ago.

In a matter of months, India’s app-based mobility looks vastly different from what it was for more than a decade. The latest development is Ola making a crucial change…



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Inside IPO-bound Ola’s revenue model shift and lower take rate for cab rides


Image credit: Company

Synopsis

In a significant move, cab-hailing unicorn Ola bids a reluctant goodbye to commissions from cab drivers and settles for fixed subscription fees. This is the most significant in a series of fundamental changes in India’s app-based on-demand mobility, set off by the launch of Namma Yatri’s zero-commission platform for autorickshaw drivers two years ago.

In a matter of months, India’s app-based mobility looks vastly different from what it was for more than a decade. The latest development is Ola making a crucial change…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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