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Can WellBe Foods Challenge Big FMCG Players With Its Clean-Label Promise?

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SUMMARY

By eliminating refined oils, artificial preservatives, and hidden additives, WellBe Foods is bringing true transparency to packaged foods

After spending years in the US, Gaurav Manchanda saw how ultra-processed foods — sugary cereals, snacks with artificial additives, and preservative-laden ready-to-eat meals — had become the norm. 

When he returned to India, he noticed that the same trend had engulfed the nation too. Supermarket shelves were filled with products packed with refined flour, palm oil, and…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Can WellBe Foods Challenge Big FMCG Players With Its Clean-Label Promise?


SUMMARY

By eliminating refined oils, artificial preservatives, and hidden additives, WellBe Foods is bringing true transparency to packaged foods

After spending years in the US, Gaurav Manchanda saw how ultra-processed foods — sugary cereals, snacks with artificial additives, and preservative-laden ready-to-eat meals — had become the norm. 

When he returned to India, he noticed that the same trend had engulfed the nation too. Supermarket shelves were filled with products packed with refined flour, palm oil, and…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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