Apple’s 1977 marketing philosophy resurfaces: Why it remains a blueprint for success 50 years later?

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In the ever-changing landscape of technology and marketing, where trends shift like sand dunes in the wind, a 47-year-old document has re-emerged to remind the world why Apple remains an icon of innovation. Written in 1977 by Mike Markkula, Apple’s first investor and chairman, The Apple Marketing Philosophy is a masterclass in brand strategy that feels eerily prescient even in today’s digital age. This 88-word doctrine, consisting of just three simple principles—Empathy, Focus, and Impute—has not only defined Apple’s meteoric rise but…



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Apple’s 1977 marketing philosophy resurfaces: Why it remains a blueprint for success 50 years later?


In the ever-changing landscape of technology and marketing, where trends shift like sand dunes in the wind, a 47-year-old document has re-emerged to remind the world why Apple remains an icon of innovation. Written in 1977 by Mike Markkula, Apple’s first investor and chairman, The Apple Marketing Philosophy is a masterclass in brand strategy that feels eerily prescient even in today’s digital age. This 88-word doctrine, consisting of just three simple principles—Empathy, Focus, and Impute—has not only defined Apple’s meteoric rise but…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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