South Korean actor Simon Lee was stunned when he saw his likeness — at times as a gynaecologist or a surgeon — being used to promote questionable health cures on ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/tiktok” target=”_blank”>TikTok and Instagram.
He is one of scores of people who have licensed their image to ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/ai-marketing” target=”_blank”>AI marketing companies, and then ended up with the unpleasant surprise of seeing themselves feature in deepfakes, dubious adverts or even political propaganda.
“If it was a nice advertisement, it would’ve been fine to me. But obviously it is such a scam,” he told AFP, adding that the terms of his contract…
