CIRP just published US sales data for the iPhone in Q1, including a breakdown of how each different iPhone 16 model is performing. There are winners and losers, and even the first iPhone 16e data. The surprise loser of the bunch? The iPhone 16 Pro.
CIRP shows base iPhone 16 is swaying potential 16 Pro customers
Michael Levin and Josh Lowitz write at CIRP:
The mix of the original four iPhone 16 models shifted. The iPhone 16 Pro and Pro Max together accounted for 38% of iPhone…
