Opinion by: Fraser Edwards, co-founder and CEO, Cheqd
Brutal honesty has its place, especially when confronting discomfort, so here’s one that can’t be sweetened with honey: 96% of imported honey in the UK is fake! Tests found that 24 of 25 jars were suspicious or didn’t meet regulatory standards.
Self-sovereign identity (SSI) can fix this.
The UK Food Standards Agency and the European Commission both urge reform to tackle this concern by creating a robust traceability database within supply chain networks to ensure consumer transparency and…