Online marketplaces like Amazon and Swiggy Instamart are useful for order fulfilment but not for creating brand demand, said ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/priyanka-gill” target=”_blank”>Priyanka Gill, founder and CEO of lab-grown diamond jewellery brand ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/coluxe” target=”_blank”>Coluxe. Speaking at a recent panel on ‘Disrupting ecommerce: Reimagining Business Models with Scale’, Gill said startups, especially operating in the B2C model, should first build demand through their own websites, apps, or social media before relying on third-party platforms.
“You can’t depend on marketplaces to attract customers. Brands must create…
