Few markets are moving as rapidly as China’s automotive sector. There, new models are rolled out in as little as rel=”nofollow” href=”https://www.reuters.com/world/china/chinas-ev-survival-game-creates-peril-power-2024-04-24/”>18 months, putting tremendous pressure on legacy Western automakers, which need rel=”nofollow” href=”https://www.bain.com/about/media-center/press-releases/20252/bain–co-traditional-automakers-need-to-rethink-rd-strategies-to-stay-competitive/”>four-plus years to go from concept to sales floor.
“With the increasingly short development cycles in China, it’s driving a huge amount of cost and time focus,” Ian Campbell, co-founder and CEO of rel=”nofollow” href=”https://breathebatteries.com”Breathe Battery Technologies, told TechCrunch. “In both geographies, in the East — in China and Asia — and in the West as well.”
Much of that…
