The company said that it will also introduce a new “ad free” add-on option for an additional INR 699 per year or INR 129 per month, leading to an uproar from its userbase
The ad-supported content for Amazon Prime Video is active since over a year and the company had plans to expand this service to Brazil, India, Japan in 2025
In the heated Indian OTT space, JioHotstar, Sony LIV, Zee5 are key players that already have ad-supported plans in place
After an eight-month…