Myntra said it decided to start the international expansion with Singapore as the country stood out as a concentrated and active segment in its international web traffic
The Flipkart-owned platform is aiming to reach 12% to 15% of the 6.5 Lakh Indians residing in Singapore
For Singapore customers, Myntra will ship the products from India. The brands will hold inventory and will handle the shipping, supported by Myntra through a third-party provider
Myntra has gone live…