Amazon rebrands GenZ fashion platform as ‘Serve’

May 20, 2025

, By The Economic Times

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Ecommerce giant Amazon has rebranded its ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/gen-z-fashion” target=”_blank”>Gen Z fashion platform, formerly known as the Next Gen Store, as Serve, as it looks to target young customers, particularly in tier-II and tier-III cities.

The term ‘Serve’ is popular in trending fashion lexicon, and means to present oneself in a striking style.

Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in shoppers from non-metro cities such as Chandigarh, Kochi, Patna and Jaipur.

The online storefront displays products…

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Amazon rebrands GenZ fashion platform as ‘Serve’

May 20, 2025

, Published By The Economic Times

Ecommerce giant Amazon has rebranded its ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/gen-z-fashion” target=”_blank”>Gen Z fashion platform, formerly known as the Next Gen Store, as Serve, as it looks to target young customers, particularly in tier-II and tier-III cities.

The term ‘Serve’ is popular in trending fashion lexicon, and means to present oneself in a striking style.

Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in shoppers from non-metro cities such as Chandigarh, Kochi, Patna and Jaipur.

The online storefront displays products…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

India leads Asia-Pacific in cybersecurity, finds new Palo Alto Networks study

Next News

ET Explainer: What OpenAI’s local data residency means for India

The Economic Times

More like this

Popular

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