From the vogue dominating the runways of Paris to the streetwear of Seoul, global fashion trends have long inspired Indians, so much so that what catches on abroad often finds its way into the Indian wardrobe.
Brands like Zara and H&M have long shaped how Indians dress.
Something is changing. The brands that would command the obsession of millennials for fashion are now seemingly losing their influence, thanks to hyper-online Gen Z consumers who are driven by social media trends and expect fashion to arrive faster, cost less, and be delivered…