IPO-bound Oyo seeks to rename parent firm to pursue premiumisation

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Oyo founder Ritesh Agarwal has invited name suggestions for its parent firm Oravel Stays, in a strategic move as the global travel tech platform prepares to launch its IPO and looks to have more premium segment offerings.

There is a high possibility that the name chosen through the exercise may end up being the name of the premium hotels app that Oyo has been working to launch in the near future, people familiar with the strategy told PTI.

Agarwal took to social media platforms to seek name suggestions to help craft a “new identity”.

“We’re renaming…



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IPO-bound Oyo seeks to rename parent firm to pursue premiumisation


Oyo founder Ritesh Agarwal has invited name suggestions for its parent firm Oravel Stays, in a strategic move as the global travel tech platform prepares to launch its IPO and looks to have more premium segment offerings.

There is a high possibility that the name chosen through the exercise may end up being the name of the premium hotels app that Oyo has been working to launch in the near future, people familiar with the strategy told PTI.

Agarwal took to social media platforms to seek name suggestions to help craft a “new identity”.

“We’re renaming…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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