YouTube’s victory in the TV wars depends on parents

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Here’s a stat that might come as a shock to casual observers of the media ecosystem: The media company that commands the largest percentage of our eyeballs is not the mighty Netflix Inc., the Walt Disney Co. juggernaut or the omnipresent Amazon.com Inc. Prime. It’s YouTube. The platform represents 12.4% of audiences’ time spent watching television, according to Nielsen Holding Ltd.’s Media Distributor Gauge report for April. That beats Disney’s 10.7% (which includes not only the platforms and channels that bear its name but ESPN and Hulu to…



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YouTube’s victory in the TV wars depends on parents


Here’s a stat that might come as a shock to casual observers of the media ecosystem: The media company that commands the largest percentage of our eyeballs is not the mighty Netflix Inc., the Walt Disney Co. juggernaut or the omnipresent Amazon.com Inc. Prime. It’s YouTube. The platform represents 12.4% of audiences’ time spent watching television, according to Nielsen Holding Ltd.’s Media Distributor Gauge report for April. That beats Disney’s 10.7% (which includes not only the platforms and channels that bear its name but ESPN and Hulu to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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