“Yup, that’s me. You’re probably wondering how I ended up in this situation.”
That’s what Duolingo CEO Luis von Ahn probably wanted to say as they’d filmed him, held “hostage” by his own social media team, for an angry grilling on TikTok.
What happens when you publicly proclaim an “AI-first” corporate policy — and then face a massive, potentially brand-killing backlash?
What can you do in response?
And are there any valuable management lessons to be learned from surveying the spectacular aftermath today…?
