Samsung nears wide-ranging deal with Perplexity for AI features

June 2, 2025

, By The Economic Times

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Samsung Electronics is nearing a wide-ranging deal to invest in Perplexity AI and put search technology from the artificial intelligence startup at the forefront of the South Korean company’s devices.

The two companies are in talks to preload Perplexity’s app and assistant on upcoming Samsung devices and integrate the startup’s search features into the Samsung web browser, according to people with knowledge of the matter. The firms have also discussed weaving Perplexity’s technology into Samsung’s Bixby virtual assistant, said the people,…

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Samsung nears wide-ranging deal with Perplexity for AI features

June 2, 2025

, Published By The Economic Times

Samsung Electronics is nearing a wide-ranging deal to invest in Perplexity AI and put search technology from the artificial intelligence startup at the forefront of the South Korean company’s devices.

The two companies are in talks to preload Perplexity’s app and assistant on upcoming Samsung devices and integrate the startup’s search features into the Samsung web browser, according to people with knowledge of the matter. The firms have also discussed weaving Perplexity’s technology into Samsung’s Bixby virtual assistant, said the people,…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Hey chatbot, is this true? AI ‘factchecks’ sow misinformation

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D2C Fashion Brand Snitch Raises $40 Mn For Offline Expansion

The Economic Times

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