Back Market calls for end to fast tech, projected onto Apple Store

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If you want to promote the idea of buying refurbished tech rather than new, displaying your message on one of the world’s most iconic Apple Stores is a pretty good way to do it. Back Market projected its message on the exterior wall of London’s Covent Garden Store.

The projected message “Let’s end fast tech” is arguably mis-targeted, as Apple products are generally known for their longevity, but Back Market is calling for more thoughtful purchases and better re-use of discarded…



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Back Market calls for end to fast tech, projected onto Apple Store


If you want to promote the idea of buying refurbished tech rather than new, displaying your message on one of the world’s most iconic Apple Stores is a pretty good way to do it. Back Market projected its message on the exterior wall of London’s Covent Garden Store.

The projected message “Let’s end fast tech” is arguably mis-targeted, as Apple products are generally known for their longevity, but Back Market is calling for more thoughtful purchases and better re-use of discarded…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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