‘Quick commerce ops not hurting beauty biz, its aiding personal care’

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As vertical ecommerce players gear up to fight the quick commerce battle, Nykaa is taking a cautious approach toward the segment. After piloting quick-commerce platform Nykaa Now in select pin codes across Mumbai, Delhi and Bengaluru last year, the beauty and fashion etailer says its core beauty category isn’t designed for 10-minute deliveries and much of the traction is coming from personal care products.

“Nearly 80% of what we sell is beauty and 20% is personal care. Personal care is what’s really picking up on quick commerce,” said Adwaita Nayar,…



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‘Quick commerce ops not hurting beauty biz, its aiding personal care’


As vertical ecommerce players gear up to fight the quick commerce battle, Nykaa is taking a cautious approach toward the segment. After piloting quick-commerce platform Nykaa Now in select pin codes across Mumbai, Delhi and Bengaluru last year, the beauty and fashion etailer says its core beauty category isn’t designed for 10-minute deliveries and much of the traction is coming from personal care products.

“Nearly 80% of what we sell is beauty and 20% is personal care. Personal care is what’s really picking up on quick commerce,” said Adwaita Nayar,…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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