Rapid expansion of ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/quick-commerce” target=”_blank”>quick commerce into smaller cities and towns is fuelling demand for niche direct-to-consumer (D2C) brands in categories ranging from ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/intimacy-products” target=”_blank”>intimacy products and ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/sexual-wellness” target=”_blank”>sexual wellness to curly hair care and fitness accessories, where convenience and discreet delivery are key drivers.
While metros have traditionally been the mainstay for these new-age brands, ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/tier-ii-and-iii-cities” target=”_blank”>tier II and III cities now account for a rapidly growing share of their sales amid greater online access and faster delivery, multiple brand founders, quick commerce platforms and analysts…
